For Retail, Education and Hospitality teams

The SMB Guide to High-Impact Digital Signage

How to plan, launch and get more from your first displays.

A practical guide for retail, hospitality and education businesses putting digital signage into their business for the first time, or getting more out of the displays they already run.

  • Plan a signage deployment that pays back
  • Real applications across retail, hospitality and education
  • Case studies from KFC Barbados, The DS Company and the University of Nottingham
  • A simple route in with the Xibo-certified Amazon Signage Stick

Get your free copy

In collaboration with Amazon Signage
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Everything you need to get digital signage right

A practical, no-fluff guide to planning, launching and managing digital signage that works for your business.

  • Choose the right setup for your space and goals.
  • See how retail, hospitality and education teams use signage in practice.
  • Understand the hardware, CMS and connectivity you actually need.
  • Build a setup that can scale as your business grows.

What's inside

1 Introduction

Introduction

Why digital signage is becoming practical for SMBs

2 What is digital signage_

What is digital signage?

The jobs displays can do across your business

3 Why digital signage is easier

Why digital signage is easier than ever for smaller businesses

Digital signage for smaller business

4 Retail

Retail

From the window to the till

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Hospitality

Menus, lobbies and the questions guests ask

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Education

Keeping everyone informed when the day goes off script

7 Planning your deployment

Planning your deployment

Planning your deployment by industry and use case

8 Making the right deployment choices

Making the right deployment choices

Planning your deployment by industry and use case

9 Content management system

Content management system

Choosing a CMS for your operating model

10 Media player and software

Media player and software

Putting your first display into action with Xibo and the Amazon Signage Stick

11 Display hardware and connectivity

Display hardware and connectivity

Choosing the right display for your space

12 Where the Amazon Signage Stick fits

Where the Amazon Signage Stick fits

An external media player designed for professional digital signage

13 The Digital Signage Stack

The Digital Signage Stick

An external media player designed for professional digital signage

14 Managing content across

Managing content across your network

How different industries use the CMS to manage signage at scale

15 Getting started

Getting started

How to get started

16 About Xibo

About Xibo

About Xibo

Ready to see what your first display could do?

Download the guide to plan your deployment, launch your first display and get more from your signage as you grow.