About Us

 We believe digital signage should be accessible to every business. Discover the story behind our twenty-year journey to becoming a globally trusted digital signage platform. 

 

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Our Mission

 At Xibo, our mission is to provide powerful, reliable digital signage that grows with your business. We know that managing your displays shouldn't drain your budget or overcomplicate your day. This belief goes all the way back to our roots. In the early 2000s, digital signage was an expensive trend reserved almost entirely for large corporations. To change this, Xibo began as a university project with a simple goal: create a versatile, cost-effective platform accessible to businesses of any size, whether you are powering a single display in a local cafe or managing a network of displays across a hotel chain.

While we offer fully managed cloud hosting and commercial support today, our foundation will always be deeply rooted in open-source software, ensuring our platform remains transparent, highly secure, and continuously driven by community innovation. (Fun fact: Xibo - pronounced ZEE-boh - comes from the Latin word exhibeō, meaning “I show” or “I exhibit.”)

The Challenge

 When Xibo entered the market in 2004, many businesses hadn't yet recognised the benefits of digital displays. At the start of our journey, Xibo was actually a commercial solution.

Even though we provided a much more cost-effective alternative to the larger suppliers, many smaller businesses still couldn't internally justify the high costs of adoption at that time. 

 

The challenge

Open Source

 Knowing the true value of digital signage, our founders made the bold decision to release the Xibo CMS to the public under the open-source AGPLv3 licence. Almost overnight, powerful digital signage became freely available to businesses across the globe, regardless of size or budget. People couldn't get enough of it! 

open source

Our Growth

 As demand grew, we listened closely to our community to develop new features, including our first Windows player app released in 2009. To make managing displays even easier for businesses without deep technical know-how, we launched our fully managed Xibo Cloud Hosting in 2011, followed closely by our Android player app.

We have grown organically ever since. Listening to customer feedback has always been our primary focus. We deeply value the everyday users and trusted business partners who have continuously helped shape our platform into what it is today. 

 
Growth

Xibo Today

Over the last 20 years, Xibo has grown into a globally trusted leader in the digital signage industry. We proudly support more than 60,000 businesses worldwide, powering more than 380,000 vibrant displays.

Our ecosystem has expanded greatly to include the core open-source CMS, fully managed Cloud hosting, and our flexible player app for Android, Linux, Tizen, webOS, ChromeOS and Windows. We have also introduced powerful Xibo Advertising functionality, seamlessly connecting you with world-leading DOOH platforms to easily monitise your display networks. 

Xibo today

Our Values and Team

The Xibo team is small, agile, and perfectly formed. Working remotely across the UK, the Philippines, and Mexico, we embrace a relaxed, “just be you” culture driven by our core values. We are Collaborative with our partners, completely Open in our interactions, and Passionate about providing an exceptional customer experience. We stay deeply Engaged with our industry and pride ourselves on being Reliable to both our colleagues and our users.

By keeping our globally distributed team focused and aligned with these principles, we are able to consistently provide the friendly, five-star support our community relies on.  

Our values and team

What the Future holds

 As a team, we are always growing and innovating to ensure our platform adapts to an ever-changing global market. Our active open-source community is thriving and remains a valuable source of information for our users. We will keep striving to make digital signage an accessible, everyday tool for businesses across all industries.

We are incredibly excited for the future, and we look forward to growing with you! 

The future

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