Audience measurement reporting is an essential part of a DooH Advertising strategy. The Xibo Audience Reporting Connector makes it simple to enhance ad campaigns created within Xibo with additional reporting capabilities and DMAs (Designated Market Areas).
The Audience Reporting Connector extends the existing reporting available within Xibo CMS bringing in pricing, impressions and other data attributed to augment the reporting.
Reporting includes enhanced Campaign and Mobile Proof of Play reporting, Display Percentage Reporting and Ad Play reporting.
Create DMA’s (Designated Market Areas) to further enhance your ad campaigns. Enable reporting that:
Helps you to maximize your network potential
Allows you to define a time period or location where you can adjust Cost per Play and/or Impressions per Play by date, time of day and geolocation
Optimise future ad campaigns to reach the right audience at the right time in the right place, through reporting insights
Showcases campaign performance and insights to customers and stakeholders
*Spend and impressions are based on the cost per play/impressions per play entered on each display.
The Xibo Audience Reporting connector is an add on to the Xibo CMS and is available for existing Xibo users to purchase
$4.00 per month, per display per connector
$48.00 per year, per display per connector
Audience measurement reporting is an essential part of a DooH Advertising strategy. The Xibo Audience Reporting Connector makes it simple to enhance ad campaigns created within Xibo with additional reporting capabilities and DMAs (Designated Market Areas).
To make use of the Xibo Audience Reporting Connector you will need to have an active, functional and reliable Xibo display network which includes an audience measurement solution.
If you are new to Xibo, experience the benefits of a market leading Digital Signage Solution today by starting your free 14 day trial today.
