Digital Out-of-Home is driving engagement and enabling Digital Display Owners to increase revenue generate a return on investment.
Digital Out-of-Home Advertising increases brand awareness by 47.7% and increases spend by 29.5%. [Source] Studies also show that they drive an average 31.8% uplift in sales volume. [Source]
42% of shoppers have indicated that they would prefer to shop at a place with in-store video displays. [Source] And digital signage has been shown to generate a 32.8% increase in returning customers. [Source]
Global spend on Digital Out-of-Home advertising is expected to grow 10.1% each year between 2018 and 2021. With ad spend at $14.6Bn in 2018. [Source] 94% of media planners are intending to spend the same or more on Digital Out-of-Home inventory. [Source]
Digital Out-of-Home is driving engagement and enabling Digital Display Owners to increase revenue generate a return on investment.
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To make use of Xibo DooH integrations you will need to have an active, functional and reliable Xibo display network which includes an audience measurement solution.
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