Xibo Partners with Improve Digital by Azerion to Expand DOOH Opportunities

We’re delighted to announce our latest SSP Connector integration with Improve Digital by Azerion. This partnership strengthens Azerion’s digital out-of-home (DOOH) offering while opening up new revenue and operational opportunities for Xibo customers.

What does this mean for you?

By combining our feature-rich CMS with Azerion’s Improve Digital infrastructure, we’re giving our customers access to exciting new capabilities. Through the Xibo SSP Connector integration, you can now connect directly to Azerion’s DOOH marketplace to monetise your screen networks, automate campaign delivery, and reach a broader pool of advertisers.

This integration creates a more connected, scalable, and revenue-driven digital signage experience, giving you greater control over your inventory and more ways to engage your audiences effectively.

Unlocking value for media owners and advertisers

“This collaboration with Xibo marks an important milestone in Azerion’s DOOH strategy. By integrating Xibo’s advanced CMS into Improve Digital, we’re giving media owners more powerful tools to manage their networks, while also enhancing the capabilities of our own DOOH properties,” said Daan Boekestein, CTO at Azerion.

From our perspective, this partnership highlights Xibo’s strength as a trusted CMS for global DOOH networks.

“We’re proud to partner with Azerion and have the Xibo SSP Connector integrated into Improve Digital. This collaboration strengthens our shared goal of advancing a data-driven and connected DOOH landscape, giving media owners and advertisers the tools they need to deliver meaningful results,” says Dan Garner, Director of Engineering at Xibo Signage.

Get Started with the Xibo SSP Connector

The Xibo SSP connector is a cost effective way to integrate with programmatic advertising solutions, available for existing Xibo users to purchase* as an add on to selected Xibo players.

Leverage one or multiple SSP’s for £3.60 per month, per display. Bulk purchase discounts apply for orders of 15 displays or more.

Try the SSP Connector for 3 months for free! The offer will be automatically applied when you purchase the SSP connector. Fair usage policy applies during the 3 month period.

*SSP Onboarding is required prior to purchase. Learn More