Xibo Partners with Adtrac for Integrated Ad Sales Solution

We’re pleased to announce our latest SSP integration partnership with Swiss based software provider, Adtrac.

Adtrac specialises in the development and operation of software for the sale of screen advertising inventory. Adtrac’s web-based ad sales platform enables screen network operators to sell their audience to suppliers, partners and third party advertisers in a simple, controlled and transparent workflow with automated ad operations and live tracking.

“We are very happy to work with Xibo and we are looking forward to making our contribution to the commercial success of Xibo's customers. The cooperation in getting this interface up and running was simply outstanding and we are excited to work with such a professional and friendly partner.” - Benjamin Wey - Adtrac Managing Director and Co-Founder

This latest integration with the Xibo SSP Connector, enables our existing Retail customers in Switzerland, Germany and Austria to leverage Adtrac’s innovative method of triggering ads.  Adtrac uses live data and calculates a high resolution, Ai-based data model of audience behaviour. This allows campaigns to be accurately planned and executed and enables customers to achieve unprecedented levels of inventory usage whilst securing high planning accuracy.

The Xibo SSP Connector is a cost effective way to integrate with programmatic advertising solutions, available for existing Xibo users to purchase* as an add on to selected Xibo players.

Leverage one or multiple SSP’s for a minimal cost of $5 per month / $60 per year, per display.

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*SSP Onboarding is required prior to purchase