Intelligent Media Enhances the Patient Experience with Xibo Signage
Intelligent Media is an end-to-end digital signage solutions provider based in Greece. Founded in 2005, Intelligent Media develops and supports digital signage projects of every size across Healthcare, Leisure Shipping and Retail sectors.
Intelligent Media’s journey within the Greek Healthcare sector started 16 years ago. They partnered with one of the country’s leading maternity clinics to develop a dynamic way of communicating with, and advertising to, new and prospective parents.
Today, Intelligent Media is the leading Healthcare digital signage provider in Greece, currently serving over 450 clients in various clinics, hospitals, diagnostic outpatient facilities and private practices.
All running Xibo Signage!
The Challenge
Georgios Tsintzilonis, Managing Director of Intelligent Media tells us that before they discovered Xibo Signage, Intelligent Media faced four challenges in their Digital Signage business:
Versatility | Cost | Adaptability | Reliability
Intelligent Media’s original signage solution was outdated and lacked the versatility that would be required for the expansion of the business.
They tried an alternative digital signage software solution, but it was costly, both in terms of the license itself, as well as in terms of proprietary equipment that was necessary to run it. The solution also struggled to adapt to the rapid growth of the Intelligent Media’s customer base, which expanded across a multitude of locations.
With the growing customer base, came increasingly complex content requirements and a critical need for reliability, due to the advertising displayed on the network.
Intelligent Media needed to find a new digital signage solution to take on the challenges.
The Solution
Intelligent Media operates a 750 display, self-hosted Xibo network across the Greek Healthcare sector, with the majority of their digital displays running on Xibo for Android.
Their Healthcare network has two main purposes, communications and advertising.
Digital signage provides healthcare operators with a dynamic medium that allows them to communicate with and educate both their visitors and staff.
Digital signage content also includes advertising which primarily consist of specially designed 20 second advertisements or content with longer duration created for patient awareness purposes.
Intelligent Media successfully converted many pre-existing television screens , used in waiting rooms to display public TV channels for visitors, into fully functional digital displays. This was achieved using Xibo for Android and the appropriate Android player hardware.
Intelligent Media also uses Xibo for webOS and Xibo for Tizen in scenarios where more advanced signage is required such as waiting room queuing, staff shifts and operating theatre schedules. Recently, Intelligent Media has started using Xibo’s interactive capabilities in conjunction with LG and Samsung touch monitors.
“Xibo is a toolbox that can help you generate business and revenue. ” ~Georgios Tsintzilonis
The Benefits
For Intelligent Media, reliability is the primary requirement for their Digital Signage solution.
Georgios tells us that it is essential to deliver their clients’ content in the right place, to the right audience, at the right time, all the time!
Advertising and communications content differs greatly across the various Healthcare providers that Intelligent Media works with. An expectant mother waiting anxiously for a scan in a maternity clinic would require different content compared to that served in a general hospital, for example.
Xibo provides Intelligent Media with the ability to display targeted advertising and the results of this fine tuned targeting speak for themselves!
Intelligent Media regularly conducts viewer surveys across their display locations. In a 2019 survey conducted in one of their maternity clinics, 83% of those who viewed the screen agreed that the digital signage made waiting times less stressful.
Why Xibo
Intelligent Media chose Xibo as their Digital Signage partner for the following reasons.
- Open Source
- Cost Effective
- Versatile
- API Integrations
- Advertising Revenue
