Announcing the Xibo Audience Reporting Connector

We’re excited to announce our latest Advertising functionality, the Audience Reporting Connector. This newest add-on connector allows you to optimise advertising campaigns running in the Xibo CMS with enhanced reporting capabilities based on Designated Market Areas (DMA’s).

What additional reporting does the Audience Reporting Connector provide?

The Audience Reporting Connector extends the existing reporting available within the Xibo CMS bringing in pricing, impressions and other data attributes to augment the reporting. Reporting includes enhanced Campaign and Mobile Proof of Play reporting, Display Percentage Reporting and Ad Play reporting.

What is a DMA?

Designated Market Areas (DMA’s) define a time period or location where you can adjust Cost per Play/Impressions per Play to apply to any Plays for active Ad Campaigns which occur within the set time frame or area. Learn more about how to add a DMA.

What are the benefits of the Audience Reporting Connector?

With Xibo’s Audience Reporting Connector, you can:

• Extend the existing reporting available within the Xibo CMS to bring in pricing, impressions and other data attributes to augment your reporting.
• Create DMA’s (Designated Market Areas) to further enhance your ad campaigns and enable reporting that helps you to maximise your networks’ potential.
• Optimise future ad campaigns to reach the right audience at the right time in the right place, through reporting insights
• Showcases campaign performance and insights to customers and stakeholders

How much does it cost?

The Xibo Audience Reporting  connector is an add on to the Xibo CMS and is available for existing Xibo users to purchase at $4 per month, per display per connector or $48 per year, per display per connector

Once purchased, an API key will be made available in the Connectors section of My Account. This key is required to configure the Xibo Audience Reporting Connector in the Xibo CMS. Learn more about configuring the Xibo Audience Reporting Connector.

Buy the Audience Reporting Connector