The DS Company Revolutionise Retail Digital Signage with Xibo

The DS Company specialise in innovative digital sidewalk signs, offering smart, data-driven solutions for retail media. Their flagship product, the DS One, is a weatherproof, cloud-connected sign that removes the need for paper-based signage. Developing, engineering, and manufacturing its products in-house, DS Company provides a complete and global digital signage solution.

The Challenge

Nick ten Berge, now Managing Partner at The DS Company, has had a long and successful partnership with Xibo. Having used Xibo solutions for more than 20 years, he is very familiar with the importance of the Xibo CMS for creating, managing, and scheduling content.

After working in the retail industry for a number of years, Nick had established a digital signage network with two and a half thousand Windows displays running on Xibo. But he identified that there were still many retailers using unsightly, costly, and unsustainable posters outside their stores and he decided there must be another approach.

Luxury retailers allocate substantial budgets to ensure their in-store appearance reflects their brand and creates a compelling, immersive experience for customers. However, many of them overlook the importance of enhancing customer experience and brand appeal outside the store. A sleek, cost-effective, and eco-friendly digital signage solution, such as that offered by DS Company, would provide significant benefits for these retailers.

The Solution

In 2024, The DS Company launched their flagship product, the DS One, a digital sidewalk sign that does away with expensive and unsustainable print posters, offering a weatherproof and easily portable advertising medium. Highly secure, with GPS and Geofencing functionality, retailers can prevent theft and ensure their sign stays within designated areas.

With a desire to provide a complete digital signage ecosystem, they needed a way for their customers to be easily able to manage and schedule their content. User-friendliness was also paramount, with simple setup and easily configurable admin rights being a key requirement. Overall, they wanted their customers to be able to take ownership of the CMS with minimal support or oversight.

Xibo was a natural choice for The DS Company, with our Cloud Hosted CMS and Xibo for Android Players offering the versatility needed to bring their vision to life. After setting up user rights, The DS Company were able to offer their customers a simple 3 step process for displaying content: upload, schedule, and play. A greatly simplified way of working that both frees up time for support, and allows retailers to focus on what they do best.

“If you're looking for one of the most versatile and cost-effective digital signage solutions on the market as well as excellent support, you’ll find it in Xibo” - Nick ten Berge, Managing Partner - The DS Company

The Benefit

Thanks to Xibo, The DS Company was able to offer a comprehensive and versatile solution to their customers, packaging it with the DS One. With over 20 retailers using the DS One and over 1200 displays now running Xibo, The DS Company expects more growth in the near term as customers naturally gravitate to this complete digital signage solution. For retailers, the benefit is clear, with flexible, cost-effective, and environmentally friendly signage becoming a reality.

“The excellent support and powerful functionality that Xibo offer make them an obvious choice” - Nick ten Berge, Managing Partner - The DS Company

Why Xibo?

The DS Company chose Xibo for the DS One for the following reasons:

• User-friendliness
• Cost-effective
• Interactive features
• Excellent support
  

If you’d like to find out more about how Xibo is helping other businesses advance their digital signage networks please get in touch