Digital screen showing sale and discount promotional content to boost footfall into retail stores

Retail Media Networks

Maximise Your Network’s Revenue via Retail Digital Signage

Unlock a new revenue stream, elevate the customer experience, and scale your network like never before.

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What's a Retail Media Network?

Retail Media Network (RMN) is a digital advertising platform owned by a retailer that allows brands to promote their products directly across a retailer’s digital and brick-and-mortar marketing channels. Powered by first-party data, RMNs deliver targeted ads across channels such as websites, apps, emails, and in-store displays. A new revenue stream for retailers, these platforms offer precise targeting and measurable results for brands.

Using a flexible and scalable digital signage solution, retailers can make the most of this thriving channel, driving sales and boosting customer engagement.

Digital sign in a busy shopping mall that is displaying car parking information to customers

Benefits of Retail Digital Signage

Digital screen with a dollar sign to represent how you can monetise your displays with the Retail Media Network

Unlock a New Revenue Stream

Generate additional revenue for your network by monetising place-based and in-store displays, turning existing assets into valuable ad inventory.

Launch Ad Campaigns and Drive Revenue with Xibo

Easily schedule, manage and track your advertising campaigns and ensure you are on target thanks to a range of advanced advertising features. View audience, impressions, and proof of play data to get deeper insight into campaign performance.

Megaphone with connected nodes to represent an ecosystem of advertisers and SSPs

Connect With Leading SSPs

Integrate with top Supply Side Platforms and tap into a wider ecosystem of advertisers, whether in-store or out-of-home. Benefit from programmatic advertising to optimise ad targeting, increase fill rates, and enhance revenue potential.

Effortless Scheduling and Reporting with Xibo

Seamlessly schedule content across different locations no matter the size of your network. Use activity reporting to see when ad spots are scheduled and troubleshoot issues to streamline your advertising performance.

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Scale Your Network With Ease

Effortlessly scale your digital signage network as your network grows by adding new displays and managing them all from a central platform.

Simplified Remote Display Management with Xibo

Utilise Xibo and Sony’s Zero-Touch-Provisioning (ZTP) functionality to deploy, manage, and scale your entire digital signage network remotely, saving time and resources.

Try a 14 day free trial of Xibo and get started today!

Retail Digital Signage in Numbers

$67B

predicted in 2025*

9/10

retailers saw increased sales thanks to digital signage adoption*

91%

of consumers still do their shopping in-store*

*Sources:

EMARKETER, Retail Media Ad Spending Forecast H1, 2024
Retail Customer Experience, 2023
Retail Technology Innovation Hub, 2023

Transform Your Retail Media Network

Bag of money with a graph and upward arrow to show maximising ad revenue with digital screens

Maximise Ad Revenue

Use the SSP connector to connect with more advertisers and monetise your screens more effectively

Target with an arrow on the bullseye to represent improved targeted advertising based on customer data

Improve Targeting

Convey targeted advertising based on customer data, location, time of day, and more

Customers with stars above their heads to show how digital signage can elevate the customer experience

Elevate the Customer Experience

Deliver engaging, real-time content that complements shopping journeys and boosts customer satisfaction

Laptop with content on the screen to show how you can simplify your content management across all displays in your network

Simplify Content Management

Easily manage and schedule your ads across all the displays in your network

Shopping bag with branches, showing how you can use the ZTP functionality to deploy and manage your signage network remotely

Scale Your Network Effortlessly

Use Xibo and Sony’s ZTP functionalities to easily deploy, scale, and manage your entire signage network remotely

Megaphone with upward arrows and a cog to represent measuring and tracking ad performance over time

Measure Performance

Track ad performance and optimise campaigns over time

Digital screen with cogs and connection lines to show how easy it is to set up your retail media network with Xibo

1. Set up your account

2. Create and schedule your content

3. Send it to your signage network

4. Maximise revenue!

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